The global nutricosmetics market is witnessing a transformative surge as beauty-conscious consumers increasingly turn to ingestible products that promote beauty from within. Once a niche segment, nutricosmetics have emerged as a mainstream category within the health and wellness industry, driven by growing awareness of the link between nutrition and skin health, aging prevention, and overall appearance enhancement.
Global Nutricosmetics Market size and share is currently valued at USD 7.51 billion in 2024 and is anticipated to generate an estimated revenue of USD 15.40 billion by 2034, according to the latest study by Polaris Market Research. Besides, the report notes that the market exhibits a robust 7.5% Compound Annual Growth Rate (CAGR) over the forecasted timeframe, 2025 - 2034
Market Overview
Nutricosmetics are ingestible products—ranging from capsules and tablets to powders and functional beverages—that provide skin health benefits through nutrients and bioactive compounds. Unlike topical skincare solutions, nutricosmetics work internally to support collagen production, protect against oxidative stress, and improve hydration levels.
Key ingredients include collagen peptides, biotin, hyaluronic acid, vitamins C and E, carotenoids (like astaxanthin and lycopene), omega-3 fatty acids, and polyphenols. These substances are scientifically recognized for their role in maintaining skin elasticity, reducing wrinkles, and enhancing hair and nail strength.
The increasing consumer shift toward holistic beauty regimens has elevated nutricosmetics from a supplementary concept to a core element of skincare routines. Moreover, as the boundary between food and cosmetics continues to blur, beauty brands are launching ingestible lines and partnering with nutraceutical companies to meet rising demand.
Key Market Growth Drivers
1. Rising Demand for Preventive Skincare and Anti-Aging Solutions
Consumers are becoming proactive in managing their skin and appearance, emphasizing anti-aging ingredients as part of a daily beauty routine. With aging-related concerns such as wrinkles, pigmentation, and reduced elasticity driving purchase decisions, nutricosmetics offer a preventive rather than corrective approach. Collagen supplements, in particular, have become one of the most sought-after categories in the market.
2. Increased Popularity of Beauty-from-Within Concept
The “beauty-from-within” philosophy is gaining mainstream traction as consumers look for natural, long-lasting ways to enhance their appearance. Influencer marketing and wellness culture have accelerated this shift, particularly among Gen Z and millennials who view beauty supplements as essential to both skincare and lifestyle routines.
3. Scientific Advancements and Clinical Validation
The efficacy of many nutricosmetic ingredients is now backed by peer-reviewed clinical studies, lending credibility to product claims. Collagen peptides, astaxanthin, and ceramides are increasingly supported by human trials, leading to greater consumer confidence and higher brand adoption.
4. Expansion of Online Retail and Subscription Models
The growth of e-commerce has made nutricosmetics more accessible. DTC (direct-to-consumer) brands are using data-driven personalization to tailor offerings and create targeted marketing campaigns, while subscription models are increasing customer retention and product adherence.
5. Clean Label and Plant-Based Innovation
As consumers become more ingredient-conscious, there is a growing demand for vegan, organic, and non-GMO nutricosmetics. Companies are innovating with plant-based collagen alternatives, algae-derived omega-3s, and botanical extracts, aligning with broader trends in sustainability and ethical consumption.
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Market Challenges
Despite strong growth, the nutricosmetics market faces several obstacles:
1. Regulatory Ambiguities
The categorization of nutricosmetics often falls between dietary supplements and cosmetics, creating a gray area in terms of regulation. Variations in labeling requirements, health claims, and ingredient approvals across different regions make global marketing and compliance challenging.
2. Skepticism Over Efficacy
While clinical data supports many ingredients, some consumers remain skeptical about whether ingestibles can rival topical treatments. The delayed visible results from supplements, compared to instant effects of creams or serums, can affect consumer loyalty.
3. High Price Point
Nutricosmetics, especially premium collagen products and antioxidant blends, can be costly. For price-sensitive consumers, affordability remains a barrier despite interest in holistic beauty approaches.
4. Competitive Landscape
The influx of new entrants has intensified market competition. With both pharmaceutical and cosmetics companies entering the fray, differentiating products and maintaining customer trust through transparency and proven results is increasingly crucial.
Regional Analysis
North America
North America holds a significant share of the nutricosmetics market, driven by high consumer awareness, the popularity of wellness trends, and strong retail infrastructure. The United States leads in product innovation and influencer-driven beauty branding. Retailers such as Sephora and Ulta are expanding ingestible beauty sections, while online giants like Amazon and Thrive Market boost accessibility.
Europe
Europe is a mature market, particularly in countries like France, Germany, the UK, and Italy. The region is characterized by stringent regulations and a preference for high-quality, clinically tested products. French and German consumers are especially drawn to anti-aging formulations. Furthermore, sustainability and clean label trends are driving demand for botanical-based and organic nutricosmetics.
Asia-Pacific
Asia-Pacific is projected to experience the fastest growth, led by countries such as Japan, South Korea, China, and Australia. The region has deep-rooted traditions in herbal and ingestible beauty remedies, aligning well with nutricosmetic adoption. K-beauty brands are expanding their portfolios to include supplements, while Chinese consumers are highly engaged in skin health through both topical and internal solutions.
Latin America and Middle East & Africa
Although in early development stages, these regions are seeing growing interest, especially among urban populations. Brazil and UAE show promise due to rising disposable incomes, beauty-conscious consumers, and expanding retail presence. Education on the benefits of nutricosmetics will be key to unlocking these markets.
Key Companies
A number of multinational corporations, start-ups, and niche players are making strategic investments in nutricosmetics:
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Nestlé Health Science – Through its acquisition of Vital Proteins and partnerships with beauty brands, Nestlé is a dominant force in collagen-based nutricosmetics.
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Amway – The Nutrilite brand offers plant-based supplements that cater to both beauty and wellness needs.
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Shiseido – A pioneer in beauty innovation, Shiseido has launched various ingestible skincare products in Japan and globally.
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copyright Consumer Healthcare – Offers a range of multivitamin and antioxidant blends designed for skin, hair, and nail health.
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The Nue Co. – A premium DTC brand focusing on clean-label beauty and gut-skin supplements, catering to wellness-conscious consumers.
These companies are investing in R&D, influencer partnerships, and global distribution networks to capture an increasing share of the market.
Conclusion
The nutricosmetics market is thriving as consumers move toward integrated beauty solutions that emphasize long-term health and visible results. With innovations in anti-aging ingredients, clean label formulations, and personalized nutrition, nutricosmetics are set to become an indispensable part of modern beauty regimens.
As scientific validation improves and regulatory frameworks mature, the global nutricosmetics landscape is poised for expansion, driven by increased adoption across age groups and regions. From beauty supplements and collagen products to next-gen probiotics and antioxidant blends, the future of skincare lies not just in what we apply—but in what we consume.
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